![]() ![]() The “ Behind the Scenes” video tells more of Owen’s story and how the Xbox Adaptive Controller empowers him and other gamers with limited mobility. The ad ends with the line “When everybody plays, we all win”. ![]() The moment of joy experienced by the children celebrating together when Owen wins the game reminds us of the spirit of the holiday season and illustrates Microsoft’s overall mission to create accessible technology that levels the playing field and creates opportunity for all of us. We watch as his friends gather to cheer him on as word spreads of his impending achievement. Owen has Escobar Syndrome, which limits his mobility, but does nothing to reduce his passion for gaming. What it is:Microsoft’s 2018 holiday advertisement, “ Reindeer Games”, is an inspirational story featuring nine (and a half)-year-old Owen rising to the top of his game with the support of all of his friends, including his real-life best friend Gunnar, and a little help from the Xbox Adaptive Controller. This ad highlights the introduction of the Xbox Adaptive Controller, which was a significant product milestone that brings to life Microsoft’s mission of empowering people. Goal: The goal of Microsoft's 2018 holiday advertisement was to celebrate the spirit of the holidays and the power of inclusion and community. “Reindeer Games”, Microsoft’s 2018 Holiday Advertisement
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |